Hi, I’m Rick Geller. Welcome to Entrepreneurs Rock!
I’m the CEO and co-founder of Happy Rock Merchant Solutions, a credit card Merchant Cash Advance company based in midtown Manhattan. I’m starting this blog for entrepreneurs for the same reason that I helped start Happy Rock: because like you, I am an entrepreneur.
I don’t feel there’s anything that’s so special about my story. I was born into working-class beginnings on suburban Long Island, a Levittown-like everyman kind of town called Plainview. Like most kids in my town, I went to public school, in a town where most of the businesses were like yours and mine, small businesses built by everyday people like you and me: entrepreneurs.
I went to a local college, got in to a local law school and started out facing the frustrations of working for a firm doing grunt work for grunt pay. It didn’t take long for the fire to begin to burn in my belly to do something better, to better use my abilities and make more money — to build a business, my own business, and be master of my own financial destiny as much as possible. To me, that’s the ultimate American Dream. Not just to be my own boss, but benefit as fully as possible from my hard work, where commitment alone is my limitation.
In many ways, I feel I’ve been incredibly lucky to make that dream my reality. Not a sprawling apartment on Park Avenue and a monster-sized mansion in the Hamptons, but a business that I am proud of, one that enables me to provide for my family and helps other people provide for theirs. I have a feeling that if you found your way to this blog, that you share that dream and that you yourself are an entrepreneur. And if you are, you know that today, being an entrepreneur is not easy.
In fact, since 2008, being an entrepreneur may have never been harder. I don’t think that in our lifetime or those of our parents it has ever been harder just to stay afloat. That’s why with fellow entrepreneurs I helped found Happy Rock in the wake of the financial crisis in 2008, when credit for everyday entrepreneurs just evaporated almost overnight.
The Mission: Serve
Our mission – my mission – is to serve fellow entrepreneurs. To offer more than funding. I know how hard it is to build and sustain a business. My partners and I have been there, and we remain there: entrepreneurs, just like you.
That’s why I’m building this blog, to build a bank of what entrepreneurs often need more than money: information. Frank information and encouragement. Especially the insights of fellow entrepreneurs who have already faced and overcome the challenges that we are currently facing. My goal is to build a bank of vital information and grow a vibrant, supportive community around that, a community of entrepreneurs, a community where we can help each other and who knows what. Imagine a community that can provide answers, spark confidence and perhaps great ideas, opportunities and fruitful connections.
I’ll talk about finance, offer you my insights into the Merchant Cash Advance industry and help clear up any questions you may have about meeting your financial needs in our current economic climate. But this blog isn’t about industry propaganda or shameless brand promotion. To prove it, let me say up front that while ten of thousands of business have benefitted from a Merchant Cash Advance, Merchant Cash Advance financing isn’t for everyone, as I will explain in an upcoming post. I will also do what I haven’t seen anyone do in the Merchant Cash Advance industry yet, address the negative things and criticism you may have heard about the industry, issues that I feel are too often legitimate complaints and always very important concerns.
But far more than finance, I will talk about the myriad issues facing the entrepreneur today. And more than that, I invite your questions and comments. Because as a finance company, we have up-close access to a wide range of businesses, all kinds of entrepreneurs, hundreds of people we’ve funded over the past few years, people we view as partners. That’s why our mission, and mine personally, is to serve the wider needs of entrepreneurs, needs that stretch far beyond funding into strategically vital areas like marketing, technology, management and motivation, and the many cutting edge advances being made.
We believe we’re in a great position to do this. Where with our financial resources, we believe we can help you leverage your past success with a Merchant Cash Advance so as to see to your future success, with this blog, we believe we can leverage the wider and deeper value of our company. That’s value that has grown from the veritable community of businesses that we have funded: the insights into how to succeed, in many fields of business and the many aspects of these businesses. From restaurants, nail salons, auto repair shops to dental offices and day care centers and about every business you can imagine in between.
We think it’s a cool idea, and good business, too. Because when the entrepreneurs we fund succeed, we succeed too. We succeed not only financially in the near term, but in the long term helping keep the entrepreneurial spirit alive, the spirit that defines America, what is my personal idea of the ultimate America Dream, a dream I am glad you share as a fellow entrepreneur.
As a CEO, I regrettably don’t have time to post as often as I’d like. But at Happy Rock, we believe that more than ever business must be about more than just minding the bottom line. Business must be about serving. We’re committed to that and to building a valuable resource for you with our blog. Consequently, we’ve hired new staff with international experience reporting on business and entrepreneurship whose sole responsibility will be Entrepreneurs Rock!
So don’t hesitate to reach out to us with any questions, with topics you want us to discuss, with comments you care to offer or insights you have to add. If you’re an entrepreneur, think of this blog as place where you can come for answers – answers, ideas and community. Because Entrepreneurs Rock!
Look forward to connecting.